What is Personal Branding?
Updated: Sep 17, 2020
I'm gonna ask you one question, and that if want you to believe it for a couple of moments.
What does one want to be known for?
If someone mentions your name or business, what does one want them to say?
Some people can answer this question during a matter of seconds, while it's going to take others a lifetime to work out.
Let me start by stating that private branding is not just for somebody who owns a business. Personal branding is additionally essential for any influencer, or one that wants to share their story with the planet. Whether you would like to be referred to as the G.O.A.T. of entrepreneurs, the foremost entertaining speaker, or because the one that spends their life volunteering and giving back to their community, there's no wrong answer.
If you would like to form an impression within the world, creating a branding strategy is certainly the place to start. I want to start out by going over the private branding definition - then dive deeper into the importance of getting a private brand online, mention some personal branding tips and private branding examples.
Most people define personal branding with a reputation and logo, but there's such a lot more thereto than that.
So, what's Personal Branding?
"Personal branding is the practice of selling people and their careers as brands. it's an ongoing process of developing and maintaining a reputation and impression of a private, group, or organization. Whereas some self-help practices specialize in self-improvement, personal branding defines success as a sort of self-packaging."
Your personal brand is how you promote yourself. it's the unique combination of skills, experience, and personality that you simply want your followers to ascertain. it's the telling of your story, and therefore the impression people gain from your online reputation.
Check Out These 3 Personal Branding Tips & Examples
1. Create Content With A Purpose
Many marketers will tell you the simplest thanks to attracting more people and buyers to your personal brand is to make and share new content all the time. They'll tell you to make more videos and write more blog posts, and eventually you'll grow into an influential brand and reach the KPI's you've got in situ.
I've seen that strategy fail time and time again.
That's also one of the most important and commonest complaints I hear from businesses and makes of all sizes - they spent all of this point creating new content, but nobody ever saw it or engaged with it, which may be a huge missed opportunity.
Sure, every business and influencer will need to create new content at some point, but you do not want to urge within the habit of making new content to see it off your to-do list or to waste some time filming a video for 3 weeks if you simply get five people to observe it.
What works better is once you have a content strategy and budget in situ to market the content you have already got (as long because it still aligns together with your vision and goals). I'd like to urge more people to see and interacting with the content that's already out there.
One of my core beliefs and something I teach my clients is:
"If you're willing to post something online, you've got to be willing to spend ad dollars promoting it, and if you are not willing to spend money thereon, you should not waste some time posting it."
Every piece of content you create should be created with a budget and a selected goal in mind. It doesn't matter if you created a replacement blog post, tweet, Instagram story, or video, you ought to always spend time getting your content ahead of the proper people at the proper time in their journey.
It is also important to point out people the sort of content they're curious about, not what you think that they need. If you do not know who your ideal people are or what sort of content they need to ascertain it.
2. Be Consistent, Show Up & Serve
When building a private brand, it's important that your social media channels are consistent across every platform, visually appealing, and represents the sort of important person you would like to be.
Gary V is a superb example of somebody who shows up, is consistent, and serves his audience in various ways. regardless of which social media channel you look him upon, you'll see an overload of free content about side hustles and grinding. He was one of the primary brands to specialize in brand personality and emotional advertising.
The brand created an identity that's built around values of joy, experience, community, and happiness. He created a brand that showed people the sort of lifestyle that they wanted to be related to. He found a niche where he could offer something valuable to the people and then became the most influential and authoritative thought leader in that space.
He serves his audience every day by giving them free content and does it without asking for anything in return. That is what we are missing from most influencers and brands today.
Whatever niche you chose to be in, stick to it, and be consistent. If you want to be recognized as an authoritative figure in the hustle and grind space, the majority of what you post online should be about that. Try to avoid confusing your audience by being overly opinionated about a variety of topics.
3. Find A Unique Selling Proposition
You have to find what is unique and special to your brand that will make you stand out from the competition.
Let's take an example of one of the most iconic brands in history who had great success with personal branding.
Coca-Cola was one of the first businesses to incorporate personal branding into their marketing strategy and campaigns. They were one among the primary brands to specialize in brand personality and emotional advertising.
The brand created an identity that's built around values of joy, experience, community, and happiness. They created a brand that showed people the type of lifestyle that they wanted to be associated with.
Despite how the advertising world has changed over the years, the main values and focus of the company have remained the same for over 100 years. They knew that if they wanted to capture the attention of their audience, they had to sell not just a product but an experience.
And that is what separated them from all of the other competition.
If you haven't created a personal brand yet and are looking to create one here are some questions to get you started or you can book a strategy session with us below:
How will your brand make people feel?
What makes you different?
What are your core beliefs and values?
What type of company culture do you want?
What skillset(s) can you offer?
What's your message?
Who are your ideal people or customers?
How are you influential?
Does your product, service, or brand give people a transformation?
What problem do you solve?
What guarantees success and failure to you?
What's your niche?
Are you authoritative in your niche?
Why Is Creating A Personal Brand Important?
Your Ideal People Start To Find You?
When you consistently tell your story and share snippets of your personality with your audience across social media, you will notice more people actively engaging, following, and sharing your content.
The more personality you can add to your business, the easier it will get to find your tribe. Over time you will build this community of like-minded people who value your skills and sees you as an expert in your industry.
You will notice that people will either love you or hate you, and that's okay! You wouldn't want someone who thinks you have a weird personality or someone who constantly disagrees with you to be a part of your tribe.
One of the biggest reasons for creating a personal brand is to warm up this powerful group of people who are waiting to take action on anything you have to offer. Once you find your ideal followers, that's when you can really start making a profit and reaching your goals.
For example, let's say you have an event coming up in a few months and the goal is to sell out the event. When you have the right people waiting, you could sell out the event in a matter of minutes.
You Build Trust With People Who Matter
When it comes to doing business with someone online, studies show that 70-80% of people research an influencer or brand before doing business with them.
People like to feel like they know you, especially before they spend money or do business with you. That's one of the reasons why personal branding is so important. It's a way we can naturally build relationships and connections with people throughout the world.
Because social media has become a place filled with highly reliable and resourceful information about anyone imaginable, it's important always to show our authentic selves. Almost everything we do can be found online, so make sure that whatever story you are selling is consistent across everything you say and do.
Consistency is one of the most significant factors in building trust with someone.
Your personal brand helps you stand out from everybody else. Personal branding gives you the opportunity to show current and potential clients your skillset and strengths.
The key to building a successful brand and becoming truly influential is to consistently show up and be so great at selling your story that people have to do business with you.
Now, go show up and serve your audience in every way possible and show them that you are worth investing in. When you do that, it will be a game-changer for your brand.